From monitoring, moderating, and responding to the audience’s comments to generating, editing, publishing, and sharing different types of content through Facebook and Instagram, my 4-month internship at Swap Language was a creative endeavor. I was independently working on different ideas without any limitations. During this time, I realized how much I enjoy creating, planning, scheduling, and analyzing SoMe content.

 

 

Tools I used:
Canva.com

Unsplash.com

Medium.com
Photoshop; Lightroom; Premiere Pro

Later

Facebook & Instagram Analytics

Excel
Slack

Trello

This was the time where I could experiment with different ideas and follow up with analytics - the content performance. One of the most  common (and my favorite) were engaging, informative, and educative picture posts:
 

• Vocabulary (based on the language lessons), a great addition to SWL’s content strategy that is used after my internship ended;
   

• Comparison with other languages – engage followers into conversation on how one word is written in different languages;